KIM KARDASHIAN v. MISSGUIDED: WHY DID THE UK FAST FASHION BRAND CHOOSE TO DEFAULT IN THE LAWSUIT FILED IN 2019 AND WHAT HAPPENS NEXT?

Early In 2019, reality star and digital influencer Kim Kardashian West and her loan out Company Kimsaprincess filed suit against UK fast fashion brand Missguided alleging that Missguided had unlawfully violated her trademarks KIM KARDASHIAN and KIM KARDASHIAN WEST; accusing Missguided of illegally exploiting her “publicity rights” without consent or compensation to her; and accusing … Continue reading KIM KARDASHIAN v. MISSGUIDED: WHY DID THE UK FAST FASHION BRAND CHOOSE TO DEFAULT IN THE LAWSUIT FILED IN 2019 AND WHAT HAPPENS NEXT?