Subdued – A dress for the Gen Z party goer (or the Gen Z wannabe party goer) (filed in dresses)

I had never even heard of this brand before it was brought to my attention by our new Gen Z ambassador, Tiphaine B. It is an Italian brand specifically targeting teen age girls. There is a store in Paris and on Carnaby Street in London.  It describes itself as a brand for teenagers who want to be “effortlessly chic” and “classy.”Based on the way Tiphaine describes the brand, I would say they have achieved their goal.