Who is Rosie Assoulin?
How can it be possible that Rosie Assoulin does not have a Wikipedia page? Or is it that I have poor research skills? Cause as of today, December 15, 2019, I can’t seem to find a Wikipedia on this up and coming (or has she already came?) designer….That had to be bad English right there. But yea. I can’t find her on Wikipedia. Surely, she has a big enough profile that she should have a Wikipedia page? Cause how else can I write an article about her when I can’t find her on Wikipedia? Where will I get all my information? And then when you go to her own website, you can’t find an About US page. Like, seriously, Rosie, did you do this on purpose to preserve your privacy? Or is this just to frustrate a nosy blogger like me who wants to know all about you?
Well, from what I can glean from the scant sources I was able to find, is that Rosie Assoulin is a NYC based designer who launched her brand in 2014 in New York. It is a sustainable luxury brand, known for its amazing gowns some of which were worn by celebrities like Rihanna and Beyoncé (per Businessoffashion.com). Because it is a luxury brand you can expect to find her stuff at the usual places such as Farfetch.com, Sakfifthavenue.com, mytheresa.com, Modi Operandi, and net-a-porter, among others.
An FIT (Fashion Institute of Technology) drop out, Rosie Assoulin is an artist at heart uses who her art in her work, which is fascinating. She has some iconic pieces already in her portfolio such as her watercolor print dress and her watercolor ball skirt, both of which replicate her watercolors onto fabrics and turn them into spectacular fashions.
Ms. Assoulin is relatively new to the industry. She interned and worked for several notable brands before striking out on her own – and it appears that she had great trepidation about the move, before finally deciding to just taking the plunge. Today, she has made her mark as an evening wear designer, but she does design everything from resort wear to shoes, to fabulous blouses to fabulous accessories. She is not known so much as a “basics” designer, however. Not according to Vogue. Here is what Vogue had to say about the designer’s style:
« In a way, that makes her low-key daywear pieces feel more noteworthy. She should pat herself on the back for never falling into the trap of designing “basics”; instead, she has a knack for upgrading simple items—cargo pants, linen suits, poplin dresses—with special fabrics, unique embellishments, or outsize silhouettes, all without veering into fussy or unwearable territory. » https://www.vogue.com/fashion-shows/resort-2020/rosie-assoulin
Notably, the clothes are not cheap and neither are they necessarily suitable for everyday wear, such as going to work or the supermarket or something like that. As noted, they are not wholly “basics.” This can really limit a brand and make it hard for the bottom line when you are competing with fast fashion brands like Zara and Uniqlo and others. Which is probably why the designer has expanded her brand to include a more accessible line of clothing and accessories called By Any Other Name. This is probably as close as Assoulin has come to designing a line of Basic wear. According to Elle.com, the designer had this to say about her new collection: “Meant for every woman, this succinct edit of everyday essentials is designed with comfort in mind in New York and crafted in Europe,” the designer explained. “Timeless yet directional, each item is thoughtfully designed to stand alone or fit seamlessly into an existing wardrobe, which can be built upon season after season.” https://www.elle.com/fashion/shopping/g27089251/rosie-assoulin-by-any-other-name-collection/
To be frank, the line is not exactly priced for, say, the shopper who typically would buy from Zara and H&M. Prices for these pieces go from $695 to $1295. She is not exactly targeting students on a budget or working women who earn average salaries (although, I think I read that she has payment plans that allow shoppers to pay for items over time). Be that as it may, this is definitely, and unapologetically not a brand for the masses.
Rosie has won several prestigious fashion awards, and enjoys collaborations with the likes of Swarovski from which, according to the Businessoffashion.com, she won the Swarovski’s Collective Award in 2016.
As for her friends, she is apparently quasi BFF with the likes of Leandra Medine whom we profiled here.