ZARA: A COOL BRAND? OR NOT?

Is ZARA a cool brand ? Zara is certainly a rich brand for its founders Spaniards Amancio Ortega and Rosalia Mera and their heirs. 2ara rakes in nearly $19 billion in annual revenues according to its Wikipedia profile. The Fast Fashion Retail giant, a global conglomerate with headquarters in Spain, is a brand much revered in … Continue reading ZARA: A COOL BRAND? OR NOT?