Young Chinese Consumers of Luxury Brands from the West are literally reshaping the global luxury market: Marketers have their work cut out for them

I just got through speed-reading this article on McKinsey.com called, China Luxury  Report 2019 How young Chinese consumers  are reshaping global luxury. It is a very interesting read for anyone – especially marketers – who is interested in current trends in the retail industry. For luxury brands in particular, the article is a must read … Continue reading Young Chinese Consumers of Luxury Brands from the West are literally reshaping the global luxury market: Marketers have their work cut out for them